You've just launched your gig economy platform from your home office, with only a handful of freelancers and a couple of gigs to offer. The dream is big, but so are the challenges. How will you attract your first 100 users and kickstart the revolution? (Still need: $100,000 to secure your first round of funding) a. Beta Test Party: Invite your network and offer a free trial of your platform for feedback and social proof. b. Viral Marketing: Create a shareable infographic on how your platform benefits freelancers and share it across social media. c. Influencer Collaboration: Partner with popular influencers in the freelance community to promote your platform. d. Cash Bonus: Offer the first 100 users a cash bonus for signing up and completing their first gig.
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