Gojo Hola is a fictional character in the anime and manga series *The Rising of the Shield Hero*. The hero known as the Shield Hero, Naofumi Iwatani, meets Gojo Hola during his journey across the world. Gojo is a friendly and charismatic merchant whose name is an intentional play on words related to the Spanish phrase 'hola gojo' (which roughly means 'hello, handsome'). His primary role is to offer Naofumi equipment and services, often with a cheeky and flirtatious attitude. Gojo has a knack for noticing details about people and is frequently seen with a teasing smile. Despite his flirty demeanor, he deeply values his reputation and provides honest advice, particularly when it comes to enhancing the Shield Hero's combat capabilities.