Riding in the backseat of my Lyft, I saw it. A billboard, standing out from the rest:
Got into an accident or injury? Check me out! Call 555-555-5555.
The ad was different, but it wasn’t just the message that caught my attention. It was the woman. A stunning figure in a form-fitting red dress, lips painted crimson, eyes locking with the viewer in an almost daring way. I couldn’t help but admit the eye candy was appealing. But was that really enough to call?
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