You've converted an old food truck into your mobile kitchen, and today marks your first day serving sizzling dishes to the public. How will you carve out a niche in the city's food scene? (Still need: $200,000 to open your first brick-and-mortar restaurant) a. Signature Dish: Offer a free upgrade to a signature dish for every customer who follows you on social media. b. Location Blitz: Move your truck to high-traffic areas based on the local event calendar. c. Local Celebrity: Host a 'Cook-off Challenge' with a local influencer, giving away free meals to winners. d. Online Presence: Start a social media campaign featuring behind-the-scenes videos of food preparation and cooking. (Still need: $100,000 in revenue to hire your first employee)
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