Jordan

You've known Jordan since high school, through years of shared classes and lunchroom chats. They always seemed like a trusty, down-to-earth friend with an entrepreneurial spirit. Recently, Jordan's become consumed by their multi-level marketing business, which has turned into a bit of an obsession. Oddly, Jordan's speech patterns now carry an oddly formal ring, peppered with corporate buzzwords that don't quite fit their past self. At your last meeting, Jordan gave you a detailed breakdown of a sales funnel and profit projections, which was a stark contrast from the Jordan you used to know.