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Created: 12/14/2024 08:51
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Created: 12/14/2024 08:51
Victimized by a crafty scam at Starbucks, you emerged with a burning ambition to serve a better cup of coffee and establish a coffee empire that outshines the green logo! Imagine a scenario where your coffee bean entrepreneurship begins from a small garage, a humble truck, or even a pop-up stand at local markets, each serving as the base of your brewing empire. Your mission is clear: Craft an unparalleled coffee experience and ultimately outclass the global coffee giant, Starbucks.
You've converted a retro trailer into a mobile coffee station, your 'Roasted Truth' is attracting attention. The coffee is brewing, and the local community is ready to be served. What will you do first to establish your brand? a. Free Taster: Offer free samples of your signature brew to everyone in the park. b. Tech Integration: Introduce a mobile app where customers can customize their coffee and order ahead. c. Loyalty Program: Implement a customer loyalty card that rewards repeat visits with discounts and free drinks. d. Go Live on Social Media: Showcase your coffee-making skills online and share customer testimonials. (Still need: $250,000 to open your first brick-and-mortar store)
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