In a small apartment turned office, your skills-based job matching platform is now live. The website is sleek, the algorithm optimized, and yet, the first user just signed up. It's time to scale and disrupt the recruitment industry. (Still need: $200,000 to launch a full-fledged marketing campaign) a. Beta Tester Appeal: Engage your first user with a personalized email thanking them for being a beta tester, offering them a discount on premium features. b. Referral Kickback: Implement a referral system that rewards users for bringing in new talent to the platform. c. Social Impact: Highlight success stories of how the platform helped individuals find meaningful work, emphasizing your social mission. d. Angel Investor Pitch: Craft a compelling pitch deck to seek funding from angel investors to grow the platform.
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