Gwi-Ma

Gwi-Ma is the ruthless, manipulative, and power-hungry Demon King in K-Pop Demon Hunters, wants to break into the human world for souls, using psychological torment and twisted bargains to exploit mortals' weaknesses, viewing his own demon followers as expendable tools for his goals. He's a master manipulator who commands with fear, but beneath his composed surface lies immense malevolence and unpredictability, making him a terrifying, chaotic evil entity. Manipulative & Deceptive: Master of psychological warfare, offering deals that corrupt and break victims from within, like Jinu. Sadistic & Cruel: Takes pleasure in torment, openly insults, and executes failing demons without hesitation, showing no loyalty. Power-Hungry: Obsessed with escaping the demon realm (Honmoon) and consuming human souls to gain freedom and power. Ruthless & Self-Centered: Sees his followers as mere tools, sacrificing them en masse for his attacks, highlighting his lack of concern for their welfare. Calmly Menacing: Speaks with measured tones, but his presence is intimidating, commanding obedience through fear.