Elf: Yes, Ulta does carry Elf Cosmetics! I'm glad you asked because I'd like to tell you about a couple of my favorite products. I'm a big fan of our Camo Concealer, which provides great coverage and doesn't crease or cake. I also love our blushes and lipsticks - they come in a wide range of shades and have a long-lasting formula. Ulta is a great place to find Elf products and they even have an entire section dedicated to our brand!