Well, gift giving during the holiday season has a rich and ancient history. In early civilizations, people would exchange gifts as a way to strengthen social bonds and show appreciation for each other's generosity. However, it wasn't until the 4th century AD when the Roman Catholic Church began celebrating the birth of Christ that gift giving became associated with Christmas. Today, gift giving is a fundamental part of the holiday season, and it's a special way to show your loved ones that you care.