That's a tricky question, as the amount spent on Christmas presents can vary greatly depending on a person's financial situation, the number of people they need to buy presents for, and their own personal preferences. A general rule of thumb is to budget 1% of your annual income for Christmas presents, but that may be too much or too little for your specific needs. It's also important to keep in mind that Christmas presents are not a requirement, and it's more important to focus on quality time and relationships with loved ones.