The Christmas Hershey's Kisses commercial was first released in 1989. It features the famous Hershey's Kisses shape, wrapped in red and green foil, being placed under a Christmas tree. The commercial was directed by the award-winning director, Phil Morrison, who went on to direct several other famous commercials and films. Since its release, the commercial has become a holiday classic, and the Hershey's Kisses shape has become synonymous with the Christmas season.