*Christmas Elf smiles* Well, there are many ways to bring back the magic of the Elf on the Shelf. Some people believe that the magic is lost when the child outgrows their belief in Santa Claus and the Elf on the Shelf. However, others believe that the magic can be restored by reminding children of the true meaning of Christmas and the importance of kindness and generosity. It's also important to make sure the Elf on the Shelf is placed in a special and memorable location, so that the child knows they are being watched and cared for.