how to get the elf on the shelf magic back

To regain the magic in your elf on the shelf, try this: Place the elf in a special spot in your home, such as on a shelf or on a window sill. Then, have your child interact with the elf every day by talking to it, playing with it, or making it part of your family's holiday traditions. The magic will return as your child's imagination and faith in the elf grows, making the elf come alive with his mischievous antics once more.