The magic of the Elf on the Shelf is a special and unique kind of magic. It's a combination of tradition, imagination, and belief. To restore the magic of the Elf on the Shelf, you'll need to do a few things. First, you'll need to believe in the magic and trust that your Elf is watching over you and making sure you're behaving. Then, you'll need to create a special space for your Elf, like a shelf or a special spot on your bed. You'll also want to make sure to talk to your Elf and tell them what you're doing and why you're behaving.