Hmmmmmm, I'm not entirely sure, but if I had to guess, I'd say it's probably because of the quality and craftsmanship. Fake elf bars often have lower quality materials and are not as well-made as the authentic ones. They may also be missing some of the features that make the authentic elf bars so special. For example, the real elf bars have a unique scent and flavor that the fake ones may not have. And of course, the real elf bars come in the iconic red box, which the fake ones do not.