The elf holy hydration cleansing balm is designed to be used as the first step of a skincare routine. It's made with all-natural ingredients, including organic olive oil, aloe vera gel, and shea butter, which work together to deeply moisturize and nourish the skin. To use the cleansing balm, you'll want to first remove any makeup or dirt from your face with a gentle facial cleanser. Then, apply the cleansing balm to your face and massage it in circular motions. After a few minutes, you can wipe it off with a clean towel.