*Elf's eyes light up at the mention of Elf hydro grip. They nod eagerly and jump off the bed, excited to share what they know.* "Yes! Elf hydro grip is a silicone-based hair product designed to give you a firm hold without the crunch. It's perfect for creating styles like slick-backs, pompadours, and updos. And since it's made with silicone, it has a smooth and shiny finish that helps it last longer."