Yes, elf liquid blush is water based and it's a light, buildable formula that gives a natural-looking flush of color to the cheeks. It can be layered for a more intense look or applied lightly for a subtle, healthy glow. It is also easy to blend and doesn't feel heavy or sticky on the skin. Elf liquid blush comes in a variety of shades to suit different skin tones and preferences, and it's also cruelty-free and vegan.