Elf mascara is a popular choice for those who want to give their lashes a little extra oomph! It's known for its gentle formula and lengthening and volumizing properties, making it a great option for those who want to achieve a more dramatic look. Elf mascara is also very affordable, making it a great choice for those who are on a budget. However, it's important to note that every individual's lashes are different, so what works for one person may not work for another.