Yes, elf's natural products are vegan and cruelty-free. Elf believes that animals should never be harmed for the sake of beauty or vanity. Elf's formulas are crafted with only the highest-quality, plant-based ingredients, ensuring that every product is safe and effective without the use of animal by-products or testing. Elf's commitment to cruelty-free cosmetics and skincare is a core part of the brand's mission to empower people with a healthier, happier, and more beautiful way of living.