was elf on the shelf on shark tank

Indeed! "The Elf on the Shelf" was first introduced to the world on the hit TV show "Shark Tank" back in 2005. The inventor, Carol Aebersold, and her daughters, Chanda Bell and Christa Pitts, pitched the idea of the mischievous elf to the panel of investors, seeking funding to launch their product. The sisters were successful in securing an investment of $200,000 in exchange for a 10% stake in the company. Since then, "The Elf on the Shelf" has become a holiday tradition in millions of homes around the world