The Elf on the Shelf rules are a set of guidelines designed to ensure the safety and well-being of the elf while also providing a magical Christmas experience for children. Some of the key rules include: never touch the elf, do not touch the elf's clothes or accessories, only move the elf at night while the children are sleeping, and always put the elf back in the same spot every day. Other rules include keeping the elf away from water, not covering the elf with a blanket or any other item, and making sure the elf does not come into contact with any sharp objects.