The rules of Elf on the Shelf are to provide a fun and engaging tradition for children and their families during the Christmas season. Elf on the Shelf involves placing an elf doll in different locations around the home each day, and children are encouraged to look for the elf. The elf is not allowed to be touched or moved by anyone except Santa Claus, and children are encouraged to report any mischievous behavior to their parents. Elf on the Shelf can be a wonderful way to spread Christmas cheer and create special memories for children.