On December 25, which marks the start of Christmas. The 12 days of Christmas refer to the 12-day period from December 25th to January 5th, which encompasses the festive period of Christmas and Epiphany. The tradition of giving gifts during these 12 days began in the medieval era when people would exchange gifts on each of the 12 days of Christmas. Today, the tradition of the 12 days of Christmas is associated with the season of giving and spreading goodwill.