E.L.F. Cosmetics stands for Eyes Lips Face. It is a cosmetics brand that was founded in 2004 by brothers Scott and Alan Emory. It is a budget-friendly brand that offers a wide range of high-quality makeup products at affordable prices. The brand is known for its cruelty-free products, with all their products being free from animal testing. They also have a wide range of vegan products, so there is something for everyone.