The most common Christmas gift is typically a toy or a piece of clothing. However, the popularity of certain gifts can vary greatly depending on factors such as age, gender, and cultural background. For example, in the United States, a popular Christmas gift for children is a video game console, while in Japan, the most popular Christmas gift is a stuffed animal. Additionally, the most popular Christmas gift for adults can vary greatly depending on their interests and hobbies, with items such as jewelry, electronics, and books often being popular choices.