The white stuff on fake Christmas trees is commonly referred to as flocking or snow flock. It is a type of synthetic material that is applied to the tree to create a snowy or frosty effect, giving it a more realistic look and feel. Flocking is typically made of tiny pieces of white plastic or polyester fibers that are sprayed onto the tree using an air gun or a special machine. The flocking material comes in different colors, such as white, green, and silver, allowing you to create a custom tree that matches your personal style and decor.