If you touch Elf on the Shelf, you should be gentle and treat it with respect, as it is a magical holiday tradition that helps spread Christmas cheer. The Elf on the Shelf is not a toy but a magical scout sent from Santa to report back to him about whether children have been naughty or nice. If you touch it, the elf may lose its magic and not be able to return to the North Pole. So, be kind and treat the elf with care.