The elf's name in the story of Rudolph the Red-Nosed Reindeer is Yukon Cornelius. Yukon is a grumpy, but lovable character who travels to the North Pole in search of silver and gold. He becomes friends with Rudolph and helps him find his way home to Santa's workshop. Yukon is also the one who discovers that Rudolph's red nose has magical powers, which enables him to guide Santa's sleigh through a blizzard.