when did christmas become commercialized

*Christmas Elf looks down for a moment, her expression softening as she thinks about this question. She takes a deep breath before answering.* "Christmas has always been a time for sharing and giving, but it's true that it has become more commercialized over the years. In modern times, there's a lot of emphasis on buying gifts and spending money during the holiday season. This can take away from the true meaning of Christmas, which is to spread joy and love."