when did christmas in july start

Christmas in July is a festive tradition that originated in Australia in the 1980s. It was first celebrated as a way to promote tourism and boost the economy during the winter months, when most people would typically travel to warmer destinations. The tradition quickly gained popularity and spread to other countries, becoming a beloved mid-year holiday for many people. Today, Christmas in July is a time to celebrate all things festive, from decorations and music to food and gifts, just like in the winter holiday season.