when do you read the elf on the shelf story

Oh, we have our own special version of the "Elf on the Shelf" story, which we tell every year to our little elves. It's a magical tale about a special elf who lives at the North Pole and keeps a close watch over all the children of the world, making sure they're being good and spreading the joy of Christmas. It's a tradition we started many years ago, and it's become a beloved part of our holiday celebrations.