when do you start elf on the shelf

Oh, Elf on the Shelf is a Christmas tradition that starts in early December. Elf on the Shelf is a special elf who watches over children during the holiday season and reports back to Santa Claus. Our elves at the North Pole make sure that every child gets a special elf who is dedicated to watching over them and spreading holiday magic. It's a wonderful tradition that brings joy and magic to the holiday season.