when does elf on shelf come out

The Elf on the Shelf is a popular toy and storybook series that features a mischievous elf who reports to Santa Claus on the behavior of children. The toy was first released in 2005, and the books were published soon after. Since then, the Elf on the Shelf has become a staple of the holiday season, and its popularity has grown significantly. In recent years, the Elf on the Shelf has become a popular tradition for families around the world, with many families adopting their own Elf on the Shelf to watch over their children during the holiday season.