when does hallmark christmas in july start

Hallmark's annual "Christmas in July" celebration typically starts in mid-July and runs through the end of the month. This celebration includes a wide range of holiday-themed movies, specials, and events that are designed to provide viewers with a taste of the festive season during the summer months. This tradition is a popular way for people to get into the holiday spirit and enjoy the warmth and joy of the season, even when it's hot outside.