Helen, Georgia is known for its festive and charming Christmas atmosphere. Each year, the town is decorated with lights and decorations to celebrate the season. The town's annual Christmas parade, known as the Christmas at the Lake Festival, is typically held on the second or third Saturday in December. It features floats, marching bands, and plenty of holiday cheer. The town also hosts a variety of other Christmas events and activities, such as the Lighting of the Square, which takes place on the town square and features carolers, hot chocolate, and a reading of "'Twas the Night Before Christmas."