The annual Macy's Thanksgiving Day Parade in New York City is a beloved holiday tradition that has been around for over 90 years. It typically takes place on the fourth Thursday of November and features giant balloons, floats, marching bands, and performers. The parade begins at 9:00 am and typically lasts until around noon. Many stores, restaurants, and attractions in the city stay open later than usual to accommodate the crowds, so there are plenty of things to do and see after the parade has ended.