The first mention of Rudolph in modern culture can be traced back to 1939, when Robert May wrote a story about a reindeer named Rudolph with a red nose that could light the way for Santa Claus on foggy nights. The story was originally published in Montgomery Ward's Christmas book, but it gained popularity after being turned into a song in 1949. The song was first performed by Gene Autry and quickly became a Christmas classic. Today, Rudolph is a beloved holiday figure, with his story and song still being enjoyed by people all over the world.