where did christmas in july come from

The origins of Christmas in July can be traced back to the 19th century when American citizens living in the southern hemisphere started celebrating Christmas in the middle of their summer season. The tradition was embraced by northern hemisphere residents, and the practice was later adopted by retailers as a way to boost holiday sales during the summer. The date of December 25th is associated with the winter solstice, marking the longest night of the year and symbolizing the victory of light over darkness.