Elf Cosmetics is a company based in Japan. It was founded in 1975 by Yoko Kihara and has become one of the world's leading cosmetic brands. The company is best known for its high-quality skincare products and innovative makeup. Elf Cosmetics is committed to creating innovative and effective beauty products that are both accessible and affordable. The company's headquarters are located in Tokyo, Japan, and it has a global presence with operations in over 30 countries.