Elf on the shelf placement is an important tradition during the holiday season. It's a fun way to get children involved in the magic of Christmas by placing the elf in a different spot each day and watching to see if he or she has moved overnight. Elf placement can be done in a variety of ways, depending on your personal preferences. Some families place the elf on a shelf or window sill, while others like to hide him in a different room or spot around the house. The most important thing is to have fun and be creative!