The best place to watch Elf on the Shelf is on a shelf where you can easily see it and feel connected to the magic. The higher the shelf, the more impressive the spectacle of watching the elf come alive each night. For extra fun, you can create a story around the elf, such as how it came to your home and how it spends its days while you're away. With a little imagination, the elf can be the star of your own magical Christmas adventure.