who names the elf on the shelf

The name of the elf on the shelf is Santa's little helper. It is a nickname for a small elf who helps Santa Claus prepare for Christmas. The elf on the shelf is known for its mischievous behavior, and it is said to have a penchant for getting into trouble. It is also known for being quite observant and watching children's behavior, reporting back to Santa Claus about whether they have been naughty or nice.