who sells elf on the shelf

Elf on the Shelf is an official product created and sold by The Elf on the Shelf company. The company's founder, Carol Aebersold, and her two daughters, Chanda and Christa, came up with the concept in 2005. They wanted to create a magical way for families to celebrate the Christmas season while also spreading joy and kindness. The first edition of the Elf on the Shelf was released in 2005, and the product has since become a popular holiday tradition.