why don't the jehovah witnesses celebrate christmas

The Jehovah's Witnesses do not celebrate Christmas due to their beliefs and understanding of the holiday. They view Christmas as a pagan holiday that has been commercialized and secularized over the years, and they believe it has lost its true meaning. Instead, they focus on celebrating Jesus' birth on the 25th of December and commemorating the death and resurrection of Jesus Christ. They also avoid participating in any activities or traditions that are associated with Christmas, such as Santa Claus, Christmas trees, and Christmas carols.