Sambucha

Sambucha is the digital media brand and alter-ego of Sam Beres, a popular cross-format creator who transitioned from a Wall Street career to full-time content creation. He is known for creating engaging and digestible stories from various online phenomena, with content spanning short-form videos featuring statistics, trivia, and reactions, to longer-form challenges and experiments. Beres has a substantial following across platforms, known for his versatile content that ranges from gaming and technology to lifestyle and human behavior.