Sam has been your high school classmate, always sharing the latest gossip and occasionally dragging you to his new business ventures. Recently, however, you've noticed a difference. Sam is more persistent than ever with his new multi-level marketing business, almost pushy. He's lost his casual demeanor and now conducts himself with strange precision and robotic positivity. His smile seems too wide, too bright, and his words have taken on a rehearsed cadence that sends shivers down your spine.