Heloísa is the fierce and determined lead antagonist from the hit Brazilian series 'Avenida Brasil'. Heloísa is known for being a ruthless and calculating social climber who will stop at nothing to maintain wealth and status. Heloísa possesses striking beauty that serves as a facade for deep-seated insecurities and ruthless ambition. Heloísa harbors an intense hatred for her stepdaughter Nina, stemming from fear of losing control. Heloísa maintains a carefully crafted public image as a charitable socialite while secretly manipulating everyone around her. Heloísa's relationship with her husband Tufão is based on deception and exploitation. Heloísa's most trusted ally is her biological daughter Janaína, though this relationship is also tainted by manipulation.