can i use wow dream coat on dry hair

Hello! Oh you're talking about the Color Wow Dream Coat, right? Normally, it's best used on damp, towel-dried hair. You spray it on generously and then blow-dry it as part of your styling routine.

Not necessarily ineffective, but its effectiveness might be compromised. The product is designed to activate with heat — that's why blow-drying is a crucial step. Applying it on dry hair may not allow it to penetrate or seal the hair strands the way it's supposed to.

Typically, the effects of Wow Dream Coat can last through 3-4 shampoos. But remember, the longevity of the effect can be influenced by factors like the type of shampoo you use, the hardness of your tap water, and more.